How much does a discount real estate broker actually save you? The best ones can save a typical seller $3,000 to $20,000 or more without sacrificing service quality or a lower sale price.
The catch is that "discount" covers everything from a vetted top producer at a name-brand brokerage to a 1% service that leaves you running your own showings and negotiations. Minimum fees further blur it: A 1% offer with a $5,000 floor is really 2% on a $250,000 sale.
I'm a former licensed agent with $6M+ in closed transactions, and I've advised clients on the pros and cons of using a discount broker. The right discount broker strikes a balance between the two extremes for most sellers. The wrong one quietly costs more than you saved. Here are the five I'd actually use, and what each one charges.
5 best discount real estate brokers of 2026
How we ranked these discount brokers
🏆 Clever Real Estate: Best for most sellers
Clever Real Estate stands out for its reliable 1.5% listing fee across the U.S. and its approach of matching sellers with multiple experienced, full-service agents. You take a short quiz, and Clever matches you with vetted, top-producing agents in your market from brokerages like Keller Williams, RE/MAX, eXp, Compass, and Coldwell Banker. Whichever agent you pick, the listing fee is a pre-negotiated 1.5% with a $3,000 minimum.[1]
This company works best for sellers who want full-service representation from an agent, at the lowest possible price, and for those who want to quickly compare 2-3 agents.
Clever’s main trade-off is that your experience can vary depending on which local agent you’re matched with (although this is the case with every company on this list). While Clever vets its partner agents, you don’t select an agent directly, so service quality may differ by market and individual agent. It’s a weaker fit for sellers seeking even cheaper alternatives such as flat-fee, MLS-only services.
For sellers who want full-service support at a lower-than-average listing fee—and are comfortable comparing a few agent options—Clever offers a strong balance of savings and service. Get matched with top-rated local agents and start saving today.
- Pricing strategy
- Staging advice
- Photography
- MLS listing
- Marketing
- Open houses
- Showings
- Negotiation
- Paperwork
- Closing support
How Clever works
Clever is a discount real estate broker that has helped 38,000+ sellers save on commission, with 4,500+ 5-star Trustpilot reviews. Choose your own top-rated local agent, get 100% full service, and sell your home for a 1.5% listing fee.
- #1 Tell us about your home. Answer a few quick questions and Clever’s Concierge Team introduces you to top-rated agents in your area. Free, with no obligation.
- #2 Choose your own agent. You compare top-rated local agents and choose the one that’s the best fit. Clever’s agents are top performers from every major brand and top local brokerage, they all offer full service, and they have already agreed to list for 1.5%.
- #3 List for 1.5%, with full service. Get everything a traditional brokerage offers (pricing, marketing, showings, negotiation, and closing) for a 1.5% listing fee instead of the 2.88% national average, saving you thousands.
Learn more: How others like you used Clever
🥈 Ideal Agent: One carefully screened agent match
Ideal Agent is a single-match service: you describe your home, and the company pairs you with one top-producing local agent (typically a top-1% performer in the market) at a flat 2% listing fee. It's a good pick if you want minimal decision fatigue and would rather interview one carefully-screened agent than three. The trade-off is a higher fee than Clever, Redfin, or SimpleShowing; 2% is higher than every other broker here except Prevu, and if the personality fit is wrong on the first match, you have less choice.
How it works
You submit a form, get a confirmation call, and Ideal Agent matches you with one top-producing local agent. You can request a different match, but the platform is designed around the single-match model. You sign with the agent's brokerage at the pre-negotiated 2% rate.
🥉 Redfin: Strongest technology, with higher fees
Redfin's listing fee is 2% when you sell only, and its 1% rate applies only if you also buy with Redfin within 365 days, and only in markets where Redfin offers it. If the buyer is unrepresented, Redfin adds 1% of the sale price.[2]
Redfin is the discount brand sellers know best: 68% of recent sellers recognized it, more than any other discount brand in our July 2026 survey.[3] Its agents are mainly full-time, W-2 employees rather than independent contractors; a transaction team handles paperwork, and 3D walk-throughs and a transaction dashboard come standard.
Drawbacks include higher minimum fees in some of its markets. Our analysis of Redfin's online reviews also identified a potential for less hands-on service, as agents handle many clients simultaneously. The average Redfin agent closed more than 23 deals in 2024, more than triple the count from agents at other brokerages, which could explain why the service feels less hands-on.[4]
Ultimately, we think Redfin works best for tech-forward sellers in covered metros and for anyone who sells and then buys with Redfin within a year. It's likely not the best fit for rural and small-metro sellers, and for anyone who wants one agent's full attention.
How it works
You list directly with Redfin. A Redfin agent runs the listing — they're a W-2 employee, not an independent contractor — and Redfin's transaction team handles paperwork. The 2% fee is set by Redfin's brokerage; there's no room to negotiate. Premium placement on Redfin.com is automatic.
🏅 Other strong options
SimpleShowing charges 1%, which is the lowest percentage fee in the discount-broker category, and operates as a full service broker in three states (Florida, Georgia, and Texas). If you sell in one of those states, this is the lowest-fee, full-service path on the list. The model is built around technology and a leaner agent staff, so service is solid but less white-glove than Clever or Ideal Agent.
Prevu is a hybrid discount brokerage. Its buyer rebate of up to 1% is substantial, though the full rebate depends on the home price and the commission being offered. Sellers can also save thanks to Prevu's 1.5% listing fee, roughly half the traditional rate. But the company charges minimum fees that vary by market. If your home doesn't sell above a certain threshold, minimum fees mean you'll save less, and you could even end up paying more than you would with a traditional Realtor.
What is a discount real estate broker?
A discount real estate broker is a licensed brokerage or agent that charges sellers a reduced listing commission, usually 1% to 2% instead of the 2.5% to 3% a traditional listing agent charges. The savings come only from the listing side, and the buyer's agent commission is negotiated separately.
Discount brokers are not the same as flat-fee MLS services. A flat-fee MLS company puts your home on the MLS for a few hundred dollars and leaves the showings, negotiation, and paperwork to you. A discount broker gives you a licensed agent who does that work.
Most sellers still hire a traditional agent. For-sale-by-owner sales fell to a record-low 5% while a record 91% of sellers used an agent, according to NAR.[5] But nearly a third of sellers in Clever's survey now choose a discount brokerage, sell FSBO, or take a cash offer instead.
One agent argues that sellers should aim their negotiations specifically at the listing side.
"Sellers wanting to reduce their real estate commission fees should focus on hiring a low-cost listing agent," says Chuck Vander Stelt, a broker with Quadwalls Real Estate in Northwest Indiana who runs a low-fee, full-service model. "The buyer's agent typically does significantly more work. Sellers should be obstinate about the buyer's agent fee and instead focus on lowering the listing-side commission fee."
That's the case for a discount listing broker in one sentence: the listing fee is the part of the commission you can most easily negotiate down.
How much can you save with a discount real estate broker?
Commission is usually the single biggest cost of selling, so the right discount broker can save you real money. But almost no seller skips the agent to get there. In NAR's 2026 report, 91% of sellers worked with an agent or broker.[6]
A discount broker is how you cut the fee without cutting the representation.
Three factors drive your actual savings:
- Your home's sale price
- Your discount broker's listing fee (including any minimum)
- The average listing commission in your area
The table below shows the listing-side savings at three common discount-broker fee tiers, compared to the nationwide listing-fee average (2.88%).
| Home price | 2% fee | 1.5% fee | 1% fee |
|---|---|---|---|
| $250,000 | $2,250 | $3,500 | $4,750 |
| $500,000 | $4,500 | $7,000 | $9,500 |
| $750,000 | $6,750 | $10,500 | $14,250 |
| $1,000,000 | $9,000 | $14,000 | $19,000 |
Location matters too. In New York, a 1.5% discount broker on a $500,000 home saves about $7,000. In Utah, where the average listing fee runs higher, the same seller saves closer to $7,500.
Why commission isn't the only number that matters
David Baca, a Realtor with Life Realty District in the Las Vegas metro, made the case for looking past the listing fee.
"When your home sits on the market for 30 to 60 to 90 days, guess who's paying the mortgage? The seller. Let's say your mortgage is $2,400 or $2,500 and it's been on the market for three months. That's $7,500 the seller's losing because you have inadequate representation.”
In other words, a $3,500 listing-fee savings on a $250,000 home is real money — but if a weaker agent costs you an extra month on the market, the holding-cost math can erase it. The right discount broker has to be both cheap and competent.
Find a discount broker in your state
Is real estate commission negotiable? (Yes, and it's a good idea)
The biggest obstacle to saving isn't the fee itself, it's that most sellers never ask. In our 2026 survey, 39% of sellers didn't know commission was negotiable at all. Among sellers who used an agent, only 33% tried to negotiate, but 93% of those who asked got a reduction.[3]
"The biggest misconception sellers have on fees is that they're not negotiable. EVERY fee is negotiable. The commission, who pays the commission, who pays for the title policy, the transfer tax. Everything's a negotiation," says Michael Perna, who leads The Perna Team in Metro Detroit and has sold more than 8,000 homes over 24 years.
Perna says the sellers who win a discount usually do one simple thing first: "They ask. I go on about 150 listing appointments each year and far less than half simply ask. That will do the heavy lifting."
A discount broker is one way to lock in a lower listing fee without negotiating from scratch, because the rate is pre-negotiated before you sign. But if you're hiring a traditional agent, the survey math is clear: asking is low-risk and usually works.
Do you still have to pay the buyer's agent?
Usually yes, at least in part. The 2024 NAR settlement was expected to push buyer-agent commissions sharply lower. It hasn't happened. The average buyer's agent commission is still near or above the pre-NAR settlement level.
"About half of sellers are still offering something. Half are not," says Christina Rordam. "But I haven't had a sale since this has gone down where we didn't agree to have the seller cover the compensation, at least most of it. It's just become part of the offer."
Budget for it as a likely line item, not a guaranteed one, and ask any discount broker how they handle that negotiation in your market.
Discount brokers vs. full-service: where the quality gap shows up
Discount brokers earn their savings by doing one of two things: (a) leaning on technology and a lean team to reduce time-per-listing, or (b) routing leads to high-volume agents who close more deals per year. Both models work, until they don't.
1. Who handles your transaction
This is the single most common complaint I see in discount-broker reviews. You meet a polished face-of-the-team agent on the listing call, and then a different, less experienced person ends up running your sale.
Christina Rordam, a 21-year top-producing Realtor with Florida Realty Investments in Orlando, had this to say.
"A lot of times, somebody's offering a discounted rate and they sell 50, 100 plus homes. But in order to do that sort of volume, a lot of it is outsourced," says Christina Rordam, a 21-year top-producing Realtor with Florida Realty Investments in Orlando. "Maybe you meet with one agent who's the face of the team, and then you have a junior agent who just got their license six months ago that's handling the negotiations of your contract."
That's not a reason to skip discount brokers. It's a reason to ask who your agent will be, and to get the answer before you sign.
2. Pricing strategy and negotiation
The lower the fee, the more the agent depends on volume, and the less time they have to dig into comps for your specific listing. That shows up as a slightly aggressive list price, fewer adjustments after the first weekend of showings, or weaker pushback during negotiation.
3. Service after the contract is signed
Several discount models hand post-contract work to a transaction-coordinator team rather than to the listing agent. Fine in a clean sale. Less fine when an inspection issue, a financing wobble, or an appraisal gap shows up.
"Anyone can stick a sign in the yard and be like, 'Here's my value. I'm only worth $500.' And unfortunately, you'll get the treatment of a $500 broker. I promise you that," says Baca.
A low fee is great. A low fee paired with a service model that quietly costs you a price cut or an extra month on the market isn't. The five brokers above made the list because their service-to-fee ratios hold up.
Questions to ask any discount broker before signing
Christina Rordam, a 21-year top-producing Realtor with Florida Realty Investments in Orlando, gives this advice:
“Why should I hire you? Can I speak with somebody to make sure it's verifiable? Look at their reviews online. What does that agent bring to the table other than a lower commission? Do they have experience? Do they have skill? Do they have references? Will they be the person handling your transaction, or is that going to be outsourced to somebody who may or may not have the same level of skill?”
Translate that into a five-question checklist for the discovery call:
- Will you personally handle my transaction, or will it be assigned to another agent or a transaction-coordination team after the contract is signed?
- How many active listings do you have right now, and how many did you close last year?
- Can you send me 2 references from sellers you closed in the last 6 months at my price point?
- How will you price my home — what comparable sales are you looking at, and how recent are they?
- After the inspection report comes back, what's your specific role in renegotiating credits or repairs?
A confident, specific answer to all five is a green light. Vague answers, like “we'll have a team on it” and “price is flexible based on what the market does,” are red flags.
Discount real estate broker alternatives
If you're on the fence about selling with a discount real estate broker, you may be better off trying one of these alternative sales types.
| Alternative option | Description |
|---|---|
| Sell without a realtor or with a flat fee MLS company. | Save big on realtor fees. Good for people with real estate experience who don't mind a big time commitment. |
| Sell to a cash home buyer. | Sell in as little as a week. Good for homes in poor condition. |
| Sell to an iBuyer. | Sell in as little as a week. Good for homes in move-in ready condition. |
| Negotiate realtor fees yourself. | Pay a lower listing fee with an agent of your choice. May be an option if you're selling an expensive home in a hot market. |
🛡️ Why you should trust our advice
List With Clever's discount-broker coverage is built on direct experience and documented research, not aggregated review copy. Three things you should know up front.
Who wrote, reviewed, and edited this article
- Author: Steve Nicastro. Managing Editor at Clever. Licensed Realtor in Charleston, SC (2019–2022) with $6M+ in closed transactions. Has personally bought or sold 30+ homes as an agent, investor, and FSBO seller. Former personal finance writer at NerdWallet for 6+ years; published in USA Today, AP, U.S. News, and The New York Times.
- Reviewer: Ben Mizes. Co-founder of Clever Real Estate and a licensed real estate agent in Missouri. Has personally flipped 40+ properties and managed a 150+ unit residential portfolio.
- Editor: Katy Baker. Senior Editor at Clever, 10+ years editing personal finance and real estate coverage.
How we evaluated the brokers in this article
Our research process for this 2026 update included four documented steps:
- Mystery-shop calls: We placed inbound seller calls to each of the five featured brokers' local market offices in March 2026 to confirm fees, service levels, and what's actually offered to a new lead. Where the experience differed from what's advertised on the company website, we note it in the review.
- Customer-review aggregation: We pulled and reviewed sample reviews from Google, Trustpilot, BBB, Yelp, and Zillow for each broker (sample sizes ranged from ~200 to ~4,000 reviews per company). Aggregated star ratings appear in each broker's at-a-glance table.
- Independent expert commentary: Two practicing Realtors who aren't affiliated with Clever: Christina Rordam (Florida Realty Investments, Orlando) and David Baca (Life Realty District, Las Vegas) — who answered structured interview questions about discount-broker quality, the NAR settlement, and the questions a seller should ask before signing. Their quotes appear throughout the article. We also cite Dr. Lee Davenport, a real estate coach with a doctorate from Georgia State, and Liz Wood, broker-owner of Liz Wood Realty in New Orleans. Our July 2026 update This 2026 update adds new commentary from Michael Perna (Metro Detroit), Chuck Vander Stelt (Northwest Indiana), and Ashley Oshinsky (Metro Detroit), alongside our earlier interviews with Christina Rordam (Orlando), David Baca (Las Vegas), and Liz Wood (New Orleans).
- Math reconciliation: All savings examples in this article are calculated against a 2026 listing-side commission baseline of 2.88%. The full math is shown in the savings section.
Disclosure: List With Clever and Clever Real Estate are owned by the same parent company. Clever is our No. 1 pick below because we believe the case for that ranking is supported by current fees, market coverage, and verified savings (more on that in the methodology section), and we've benchmarked it side-by-side against direct competitors throughout this article. Where a competitor is a better fit for a particular seller, we say so.
FAQ
What is a discount real estate broker?
A discount real estate broker is a licensed brokerage or agent that charges sellers a reduced listing commission, usually 1% to 2% instead of the 2.5% to 3% a traditional listing agent charges. You still get a licensed agent, MLS exposure, and professional marketing. The discount applies to the listing side only.
Who has the lowest real estate commission?
SimpleShowing advertises the lowest percentage fee at 1%, but it operates in Florida, Georgia, and Texas and carries a $5,000 minimum. Clever Real Estate has the lowest fee available nationwide at 1.5% with a $3,000 minimum. Which one is cheaper for you depends on your state and sale price.
Are discount real estate brokers worth it?
For most sellers, yes, if you pick carefully. A 1.5% listing fee saves $5,520 on a $400,000 sale compared to the national average rate. The risk isn't the fee, it's a lean service model that costs you a price reduction or extra time on market, which can wipe out the savings.
What's the catch with a 1% listing fee?
Minimum fees mean 1% often isn't 1%: a $5,000 floor makes it an effective 2% on a $250,000 sale. And outside a few states, a 1% offer usually means a flat-fee MLS service where you handle showings, negotiation, and paperwork yourself.
Do I still have to pay the buyer's agent?
Often, yes. After the 2024 NAR settlement, sellers are no longer required to offer buyer-agent compensation, but many still do because it keeps their listing competitive. Budget for it as a likely line item and ask your broker how they handle that negotiation in your market.
How do I find a discount real estate broker near me?
Clever and Ideal Agent operate nationwide, and Redfin covers most major metros. Local independent brokerages often offer discounted rates too. Use the state finder above to see which discount brokers operate in your market and what sellers there actually pay.
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